Pushing the boundaries of knitwear, Xiao Li is best known for her witty commentary on the current fashion system, using colourful, voluminous shapes, and innovative yarns and textures. 


Xiao Li launched her label in 2015 after studying BA Fashion Womenswear at London College of Fashion and graduating with a Masters in Womenswear Knitwear from the Royal College of Art in 2013. 


She began attracting attention back in 2012, when her structured, bubble gum knitted garments won the Pitti Filati ‘Feel the Yarn’ competition, an award for innovative knitwear. The following year, she won both the Loro Piana Award for Best Knitwear Collection and the International Talent Support Diesel Award – an accolade that led to a seven piece capsule collection in collaboration with the brand and sold exclusively at 10 Corso Como. 


Xiao Li shows each season at London Fashion Week and has an impressive list of stockists, including Dover Street Market, H-Lorenzo and 10 Corso Como and is growing her international reach each season.